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ZIMI (ZMI) sets October 15 for annual Autumn product launch

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Xiaomi-owned Zimi Corporation is the manufacturer behind the popular ZMI brand of charging accessories such as power banks, cables, and chargers. Today, the company took to Weibo to announce the date for its annual Autumn product launch.

As revealed by the Weibo post, the event has been set for Thursday, October 15 in Nanjing and will begin at 14:00 hrs. The post also includes a large poster that shows three quadrilaterals with purple light shining through them.

ZMI Autumn 2020 Product launch

A text on the poster reads “Listen To The Future” which hints at the possible launch of an audio-related product, probably a smart speaker of some sort.

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At the moment, Zimi has two audio products – the ZMI Smart Alarm Clock Speaker that was announced back in 2019 and the ZMI Wireless Charging Bluetooth Speaker that can pass for a 3rd-gen Amazon Echo Dot. So another speaker wouldn’t be surprising.

Anyway, the launch is in a few days, so we might as well just wait for the device to be unveiled rather than trying to figure out what it is.

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