The Diwali festive season is the biggest shopping period in India. Brands usually launch new products a month ahead of the country’s popular festival of lights and promote them heavily with discounts, freebies, and other offers. This year, despite the COVID-19 pandemic, companies continued their regular annual tradition. As a result, Xiaomi India sold over 13 million devices.
Xiaomi is India’s largest smartphone and smart TV brand, as per all the leading research firms except Counterpoint Research. Though the company’s immediate competitors are Samsung and vivo, the largest threat is realme, which is the fastest smartphone brand to hit 50 million shipments.
Hence, we feel like Xiaomi shared its achievement during Diwali sales just because realme did it yesterday. In case you have missed it, realme sold over 8.3 million devices, which is obviously way less than Xiaomi’s 13 million number. But the company seems to feel insecure and for good reason as realme has been a force to reckon with since its inception.
According to Xiaomi Data Center, the company registered its highest-ever sales by selling over 13 million devices. Out of which, over 9 million were smartphones. Mi 10T Pro, Redmi Note 9 Pro Max, RedmiRedmi 9 Prime, Redmi 9, and Redmi 9A were some of the best-selling models.
Further, the remaining 4 million units consisted of smart TVs, Mi Ecosystem products, and accessories. Out of this, 450K+ devices were smart TVs and other Home Entertainment products like Mi TV Stick and Mi Box 4K, which were among the top-selling streaming devices across Amazon India and Flipkart.
Xiaomi says that the demand for 4K televisions was much more than last year and 50/55-inch TVs saw over 50% growth. That’s not all, the sales of Mi Air Purifiers increased by 100% and new products like Mi Watch Revolve and Mi Smart Speaker witnessed a great response from consumers.
Last but not least, Mi Bands continued to be among the best-selling products in the fitness category, and ‘Made in India’ Mi Power Banks hit 10 million sales during this period.
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