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Volkswagen CEO: “Not afraid” of the upcoming Apple Car

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Apple has recently been widely rumored to be working on its proprietary self driving car, which has been internally codenamed “Project Titan.” the company had apparently began working on the project back in 2014 and, just recently, the rumors have stated that the company’s self driving technology will make its debut soon. However, Volkswagen CEO doesn’t believe its an immediate threat at the moment.

Volkswagen

According to a MacRumors report, automobile manufacturer’s senior executive stated that he is “not afraid” of the Apple Car. As per CEO Herbert Diess, the Cupertino based giant and its upcoming self driving car will not overtake the 2 trillion US Dollars automobile industry overnight. While Apple has yet to confirm that it is actually working on an automotive, Diess believes that the rumors and reports are still “logical.” The iPhone maker already has expertise in battery technology, software, and design.

Furthermore, the OEM can even effectively utilize its expertise in these areas to create an automobile, as per the Volkswagen CEO. The automobile giant is one of the largest car manufacturer’s in the world an Europe and is based in Germany. It has a significant standing in the industry as well. But, the official is not concerned over the appearance of Apple in the market, and believes that it won’t hamper its market standing.

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Volkswagen

For those unaware, the Apple Car has recently been widely reported to have been in the works. Although, the company’s current supply chain is not positioned around automobiles. It was initially rumored that the brand would partner with automobile makers like Hyundai and its subsidiary Kia Motors

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. However, that has since been confirmed to not be the case. Regardless, analysts believe that an Apple Car could be launched within the next five to seven years.

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