The tablet market in the EMEA region (Europe, Middle East, and Africa) is estimated to rise in the first quarter of this year. It is projected that the market for the large screen device market will rise by 17.1 percent year on year.
As per an IDC report, the bump in the market arrives amid the continued boost in the educational sectors across the globe. At the moment, various government programs are ongoing across the EMEA region to provide students with these personal computing devices or, at the very least, subsidize such products. According to Nikolina Jurisic, senior research manager at IDC, “Notable education deliveries will shape the market in early 2021, with high volumes expected to be shipped in developed and emerging economies alike.”
The researcher further added that the “tablet demand is expected to profit from supply shortages in components such as integrated circuits and panels that are primarily affecting entry-level notebooks, as the category stands out as an alternative for price-sensitive consumers.” While the first quarter is expected to register a strong first quarter, the overall tablet shipment in the EMEA region is projected to fall by 10.5 percent year on year in 2021.
Daniel Gonalves, another researcher from IDC stated that “Even though the total addressable market has increased, we believe it is heavily skewed towards traditional notebooks, and after all the education deals are deployed there will be an unfavorable year on year comparison for tablets. However, a scenario of near normal in the second half of the year is expected to benefit ultra versatile devices such as detachables in enterprise. As professionals adopt a hybrid approach between office and remote working, mobility becomes an increasingly indispensable feature which can largely benefit iOS and Windows based detachables.”
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