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Smartphone market recovers in Netherlands, Finland, Denmark in Q4 2020, 5G handset shipments rise by 50%


The smartphone shipments in the Netherlands, Demark, and Finland have shown signs of positive growth quarter on quarter in the fourth and final quarter of last year. The primary reason for the growth was the launch of Apple’s iPhone 12 series.


According to a CounterPoint Research

report, that the rebound arrived despite a few regions still remaining under partial lockdown. Furthermore, Netherlands recorded the highest degree of recovery with a 19 percent quarter on quarter rise in smartphone shipments, over the other regions, followed by Finland and Denmark with 14 percent and 10 percent QoQ growth respectively. Notably, 5G enabled handset’s shipments also grew by 50 percent during this time in all three nations.

This was higher than the overall European average. Meanwhile, the iPhone 12 lineup was the most popular 5G device in these regions, which is also what led to the positive growth in Q4 of 2020. Similarly, the Samsung Galaxy S20 and Note 20 lineup also performed well in the countries, while the mid tier segment had the OnePlus Nord emerged as the highest selling 5G Android device in Finland and Denmark.


Interestingly, popular Chinese brands also played a role in the markets. With Oppo being the third largest brand in the Dutch market, recording great performance thanks to its Reno 4 series. This also marked a 123 percent year on year growth of the brand. Samsung was also one of the major players in the mid range segments, with its A series seeing strong sales, but Apple still led the 5G handset market overall.




Original Article


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