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Samsung was the leading streaming device brand in Q1 2020; Tizen was also the top streaming platform


Streaming has become the most popular way to consume content. Smart TVs and streaming devices play an important role in the rising popularity of OTT platforms. A recent report on TV and video streaming devices across 27 major countries by Strategy Analytics reveals that Samsung not only leads in streaming device market share in these regions but its operating system Tizen, a gateway to streaming services also top the chart.

Strategy Analytics Global TV Streaming Devices and Platforms Q1 2020

Though this report was published on September 2, it is worth noting that it is for Q1 2020.

Streaming Devices

According to Strategy Analytics, Samsung was the leading streaming device brand in the first quarter of 2020 in 27 major countries with 14% of devices in use. Whereas, second and third positions were held by Sony and LG with 12% and 8% market share respectively.

Further, Hisense, TCL, and Amazon tied at fourth position with 5% market share each, followed by Nintendo and Microsoft at fifth position with 4%.

Interestingly, in sixth place with 3%, there were a total of seven brands such as Skyworth, Google, Vizio, Sharp, Roku, Philips, and Xiaomi. Also, with 2% in seventh place, there were four brands like Apple, Changhong, Panasonic, and Konka.

Whereas, the ninth position was captured by Haier, Toshiba, and Insignia with a 1% share. The remaining 9% was held by others category, which includes brands with negligible market share.

EDITOR’S PICK: Samsung to raise smartphone shipments to 300 million units in 2021, as Huawei shipments decline

Streaming Platforms

Talking about streaming platforms, once again, Samsung lead in these 27 markets with 11% share with its Tizen OS. But the second position was held by platforms of both LG and Sony namely WebOS and Sony Playstation with 7% share each.

Roku TV OS and Fire OS tied at third position with 5% market share, followed by Android TV and Microsoft Xbox in the fourth place with 4% share.

Google Chromecast came at fifth position with 3% share while Apple tvOS and Firefox OS clashed with each other in the sixth place with 2% market share. The remaining 49% was occupied by platforms in the others category.


One thing is obvious from this report that the leading streaming device manufacturers also top the chart in streaming platforms if they have any. Also, a plethora of TV manufacturers gained some share in the devices category. Most of them use Android TV but still, Google’s streaming platform only accounted for 4%.

Anyway, this report only includes data from 27 major countries. Even though, the number of active devices in these regions is an astonishing figure at 1.14 billion.

UP NEXT: Samsung to maintain Global Smartphone Market lead in 2020: Report


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