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Samsung trademarks Iris Ring branding for its punch-hole display technology

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Samsung Display, an arm of Samsung Electronics which makes displays for various devices, has filed a trademark application for an unusual name — Iris Ring. The application was filed in South Korea last week.

While the trademark application doesn’t reveal the potential use-case of this new branding, the company has reportedly confirmed that it for its punch-hole cutout on the displays that houses the front-facing camera sensor.

Samsung IRIS Ring Trademark

Samsung Iris Ring

Samsung Iris Ring

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The South Korean giant has also said that it has received the Hole Area Clarity verification from the Underwriters Laboratories (UL) for no color difference in the areas around the punch-hole cutout on the screen.

Samsung first used the punch-hole cutout for the front-facing camera sensors on the Galaxy S10

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series. Currently, the company is calling it Infinity-O branding. It is now yet clear which branding will be used going forward and if the newer Iris Ring is used, it remains to be seen what happens to the Infinity-O
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branding.

With the new branding for the punch-hole cutout, we can also expect a new display technology from the company for its upcoming premium flagship smartphones. However, it’s just speculation at this time and nothing has been confirmed by the company.

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