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Samsung is now US’ largest smartphone brand after 3 years

Various research firms have been releasing their reports on key smartphone markets in the past few days. Earlier today, Strategy Analytics published a report on the US Smartphone Market for Q3 2020. According to that., Samsung beat its archrival Apple for the first time in three years to become the country’s largest smartphone maker.

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As per the report, Samsung captured the first position in the US Smartphone Market in the third quarter of 2020 with a 33.7% share. Whereas, Apple came second with a 30.2% market share, followed by LG in the third place with a 14.7% share.

The report says that Samsung’s market share grew 6.7% YoY. The company achieved this feat with the help of its budget and mid-range devices, in addition to flagship models like Galaxy Note20 and Galaxy Z Fold2.

Above all, Apple’s delayed iPhone 12 series launch further helped the South Korean tech giant to become the US’s largest smartphone brand after 3 years. Samsung was in this position back in Q2 2017.


That’s not all, Samsung was also the world’s largest smartphone brand in the last quarter. That said, the company’s market share may drop in this quarter in the US as the iPhone 12 series is expected to sell exceptionally well despite the economic crisis caused by the COVID-19 pandemic.

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