Samsung has witnessed a dip in the shipment of devices in recent times, mostly because of the COVID-19 pandemic. While the company has been missing targets when it comes to smartphones, Samsung appears to be confident when it comes to Smart TVs.
The South Korean giant has said that it is expecting to ship more than 100,000 units of its larger TVs by the end of August. The larger TV in this includes those models with a screen size of 75-inch or larger, reports The Elec.
The company has also released a new commercial for the QLED 8K TV models showcasing how big the TV units are how it proves an immersive home theatre experience. Samsung is planning to launch more ads for the larger-sized TVs to drive the point home.
The development comes just months after the company had said that it is positive about achieving its TV sales target for the year. This means that Samsung expects to ship 45 million units of Smart TVs by the end of 2020, despite the COVID-19 pandemic which was the reason for the fall in shipments by 60 percent YoY in the first half of the year.
In related news, Samsung is planning to launch its own lineup of Mini LED Smart TVs sometime next year. This will be yet another premium TV series from the company, which already has two lineups in this segment — QLED and Micro LED.
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