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Samsung arrives third in the feature phone market in Q3 2020


While the smartphone industry has completely eclipsed the once dominant feature phone market, these devices still exist and are still used widely across developing or under developed nations. Now, a new report has revealed that one of the world’s largest smartphone brand, Samsung, is also the third largest feature phone maker as well.

As per a Counterpoint Research report, the South Korean tech giant shipped over 7.4 million feature phones during the third quarter of 2020. The company shared the third spot with Tecno, with both brands having a 10 percent market share. India was one of the key markets for Samsung, as it held an 18 percent share in the region. iTel leads the feature phone market at the moment, with a 24 percent global market share followed by HMD Global, with a 14 percent market share.

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Notably, India’s Lava is the world’s fifth largest feature phone brand in the market. The global feature phone market saw 74 million units being shipped with the Middle East and Africa region being the largest market for such devices. Despite being such a large industry, the market is one a steady decline year on year, with shipments falling by 17 percent between July and September 2020, compared to the same period back in 2019. Similarly, feature phone shipments in North America declined by 75 percent year on year and by 50 percent quarter on quarter.

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