A recent national survey by UNOMER has revealed that Xiaomi’s retail outlets for its products in India had the most significant appeal among Indian consumers. The study showed that the Mi Home store was the first choice for an exciting experience overall across several customer satisfaction parameters captured in the survey questionnaire.
Respondents were asked to rate their satisfaction on the various measurement criteria, and the percentages were computed for each parameter across the exclusive smartphone retail stores in India.
The Unomer study titled: “Smartphone Retail CSAT Benchmarking Research Report” aims to measure customer satisfaction across a broad spectrum of India’s leading smartphone exclusive retailers, including Xiaomi, Samsung, Oppo, Apple, and several others. Some of the customer satisfaction parameters captured in the study were the physical layout, purchase financing options available, the fluidity of the checkout system, and staff knowledge, among others.
The Mi Home stores had an average rating of about 62% in staff knowledge criteria, billing/ checkout process, and financing options, which were the highest among the surveyed exclusive retail stores. Xiaomi has seen remarkable progress since it first established its Mi Home stores in India, and it now has 75 of such stores spread across 19 cities across the subcontinent.
In his response to the UNOMER report, an executive of Xiaomi India, Sunil Baby expressed joy at the report, putting the Mi Home stores as the best premium exclusive smartphone store in India. He said the Mi brand would continue to pursue excellence in all its ramifications and continue to provide satisfaction to its teeming customers across India. Baby stressed that the Mi Home stores have a unique architectural design and were constructed using eco-friendly materials, which combine with the excellent staff and products to give a unique experience for its teeming Indian customers.
Xiaomi has assured that it will continue to strive to maintain and even exceed expectations in the high standards it has set for itself.
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