Nubia has made its entry into the smartwatch market with the launch of the Red Magic Watch in China. While the smartwatch’s design doesn’t particularly leave an impression, its starting price of ¥599 (~$93) along with its multitude of features gives it a fighting chance.
The Red Magic Watch has a 1.39-inch AMOLED retina display with a 454 x 454 resolution. There is a tachymeter etched on the bezel and on the right side of the metal alloy case are two buttons including one with a red ring. The case is available in two colors – silver and gunmetal black – and is paired with either silicone or leather straps which Nubia claims are skin-friendly. There are several watch faces users can choose from and you can also use your own photos as a watch face.
The smartwatch, which has a 5 ATM waterproof rating, supports 16 different sports modes including football; outdoor/indoor running, cycling, and walking; basketball; rowing; elliptical; hiking; yoga; cricket; swimming; and free training. The football mode also has a heat map that shows your most active positions after a game.
The Red Magic Watch has a Sony CXD5605 GNSS receiver which brings GPS, QZSS, and Beidou satellite positioning. It also has a Goodix GH3011 health sensor that works with an AI algorithm for faster tracking of vitals such as heart rate (24h) and Blood oxygen (even when sleeping).
The watch has support for app alerts and has a handful of healthy and helpful reminders to help you develop healthy habits. The battery life is put at 15 days on a single charge but it can go up to 23 days in extended mode. When GPS is turned on, the battery life is 50 hours.
The Red Magic Watch will go on sale on March 11 and it will be available in five variants. The ones with a silicone strap will sell for ¥599 while the variants with a leather strap will be sold for ¥699 (~$109).
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