In early 2020, POCO became an independent brand under Xiaomi. Since then, the brand has launched five smartphones in India. Despite a few models, POCO managed to sell over a million units during the Flipkart Big Billion Days sale in October. Now, the brand reveals that it was India’s third-largest smartphone brand online in the month of November 2020.
POCO India announced its biggest achievement to date on social media. According to the post by the brand on Twitter, POCO beat OnePlus and realme to become India’s third-largest smartphone brand online in November 2020. The two companies ahead of POCO were none other than Samsung and Xiaomi.
Unlike the over 1 million units sold achievement in October, for which the data was sourced internally, the new one’s data come from Counterpoint Research’s India Smartphone Model Tracker November 2020.
That said, according to the data, 2 out of the top 3 smartphones sold online in the month were POCO M2 and POCO C3 respectively. It is worth noting that during this period, all the POCO handsets, as well as phones from other brands were discounted, in addition to bank offers. So this could have been one of the important reasons for POCO’s success.
The primary reason for POCO’s triumph could be the fact that the brand’s products are still online-exclusive in India. If it had an offline presence, we don’t think POCO could have managed to hit this milestone in a short period of time.
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