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Pete Lau to join OPPO as Chief Product Experience Officer; will keep working as OnePlus CEO


Pete Lau departed from OPPO to form another smartphone company — OnePlus, which is also backed by BBK Electronics. As a founder and CEO of OnePlus, Pete Lau made the company into one of the most recognized smartphone brands in a short time.

Now, Pete Lau will be returning to OPPO but will keep his current role as OnePlus as well. While continuing to the Chief Executive Officer of OnePlus, Pete Lau will be joining OPPO as the Chief Product Experience Officer.

OnePlus Co-Founder Pete Lau
Pete Lau, Co-founder & CEO of OnePlus (Image Source: OnePlus)

In this new role at OPPO, Pete Lau will be responsible for product planning as well as development. The news comes just months after it was announced that OPPO VP Shen Yiren announced his departure from the company, who was responsible for marketing.

It will be interesting to see how this senior leadership reshuffle will shape the company given that both OnePlus

and OPPO have very different strategies. While OnePlus is heavily focused on online retail, OPPO gaining its prominence through offline sales.
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The reshuffle of the leadership also comes as the performance of OPPO is declining even though the brand is still among the leading smartphone companies globally. For instance, in Q1 2020, OPPO’s market share dipped 1% compared to the previous quarter and it declined by 3% compared to the same period last year.


Currently, OPPO is the fifth largest smartphone brand globally with a market share of 8%. In Q1 2020, the company managed to ship 22.3 million units of its smartphones, which is quite lower compared to 31.4 million units in Q4 2019.

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(Sources – 1, 2)


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