Just prior to Diwali (one of India’s largest festivals), OnePlus launched a new campaign alongside social media giant, Snapchat. The two companies have teamed up together to launch new Diwali themes AR (Augmented Reality) lenses.
These lenses will allow users to transform iconic and globally known landmarks like the Tower Bridge in London, the Eiffel Tower in Paris, the Taj Mahal in Agra, and the Gateway of India in Mumbai, into special festive themed spots. The Chinese smartphone maker has also released a short video commemorating the same, while also demonstrating the lens in action in the aforementioned locations and is an effort to bring the warm festivities amid social distancing.
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Snapchat is a major social media app with hundreds of million daily users, which also heavily utilizes its AR features. Thus, this partnership allows a vast number of users to access the special AR experiences that can transform the known landmarks in real time. The OnePlus’ Snapchat’s AR Lenses is live from 11th November 2020 and will be available to Snapchat users across India. Following the ‘Open your palm to release the wishes’ gesture, users can also send words of positivity like peace, joy, hope, and more that would float up to the sky to form the Diwali message to share with friends and family.
According to Siddhant Narayan, Head of Marketing, OnePlus India said, “As a brand that is dedicated to its community we have leveraged technology to bring our global user base together and share the love forward this Diwali. Through this campaign with Snapchat, we wanted to enable users across the world to celebrate the festival of lights in a safe and secure manner during the time of social distancing. In the wake of the pandemic, we also aim to share the message of hope with our global community as we prepare to celebrate one of India’s biggest festivals.”
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