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New PS5 ad aims to “excite and thrill you” ahead of its release

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Ps5 Ad Screenshot with boatsSource: Sony (screenshot)

What you need to know

  • PlayStation has debuted a new PS5 ad titled "The Edge."
  • This ad is meant to "excite and thrill you" and evoke the feelings you'd receive from the new console.
  • Sony is holding a PS5 showcase this Wednesday.

PlayStation has released a new PS5 ad that has nothing to do with the PS5, but it meant to evoke a feeling of excitement for the new console generation. Titled "The Edge," it sees a fisherman sail through a glowing wall of clouds along the sea and emerge in another realm, followed by air and sea vessels as he leads the charge through a wall of water.

Speaking with Variety, PlayStation global head of marketing Eric Lempel said, "It's really just talking about who we are as a brand and exciting and thrilling our fans. We want to excite and thrill you. We want to show them a path to the mysterious unknown… what you're seeing is them coming to the edge and then going beyond. And really, that's what we're trying to signal here. It's not about the features. It's a brand spot."

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Though no games are shown in this, Lempel notes "you're going to see a lot of the games start to play into these campaigns very quickly." The PS5 is set to release sometime this holiday.

Sony is holding a PS5 showcase on Wednesday where we plan to finally learn its release date and price. The event will be 40 minutes long and feature games coming to the PS5 at launch and in the months ahead.

Holiday 2020



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Get your hands on it before it sells out

The PS5 isn't available for preorder just yet, but a few retailers are letting fans sign up for notifications so they don't miss out. While it's unknown at this time what the PS5 will cost, you should expect to pay more than what the PS4 launched at. Thankfully, the Digital Edition will probably cost less than its counterpart.

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