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Multifaceted realme to launch more than 100 AIoT products in 2021


realme has already proven itself to be the fastest-growing smartphone brand this year. However, the company is yet to do that in the IoT(Internet of Things) segment. And if the list of products launched in 2020 weren’t enough, a report says it’s aiming for more.

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Vice President, realme, and realme India CEO, Madhav Sheth has told to IANS(via Zee Business) that the company is looking to bring more than 100 AIoT and lifestyle products in 2021. These include the already explored TWS, Smart TVs, Smart Sockets in addition to newer ones like Smart Bulb, Trimmers.

Madhav adds that the TWS will extend to new generations of realme Buds Air, realme Buds Q, and newer editions of Smart TVs. If we recall, the company recently launched a Master Edition of the Buds Air Pro and a second-gen Buds(Buds Q2) is already on the radar of leaks. Looking at the market perspective, a recent counterpoint report shows realme has beaten popular JBL

to occupy the Top-3 position(as of Q3 2020) in India.
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Coming back, Madhav says the company is finishing 2020 on a successful note with over 190,000 units of smart TVs and 2 million AIoT products sales during the Festive season. Besides, the company is no slouch in the smartwatch category either. From a nowhere to be seen brand towards the beginning to emerging as the No.1 Watch Brand in India, the company has seen it all.

That said, we are going to witness a multifaceted realme next year as per Madhav’s statement. In the runup to top the charts in every category, he says the company is planning to expand hybrid offline channels(eg. to Pharmacies) for products like Toothbrush, Suitcase.

Upon heavier demand, it is also considering to include Smart Speakers, Air Purifiers, Electric Juice Jar, ACs to the portfolio. Anyway, let’s wish the company good luck for a successful 2021 outing.

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