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Micromax to soon launch three new budget smartphones in India


Micromax, the Indian smartphone brand which had a significant market share is now nowhere to be seen. The company launches new devices every now and then and it seems that the brand is again gearing to launch a few devices in India.

As per the report, Micromax will be launching three new smartphones in the Indian market. It will include a budget offering that is said to have “premium features” and “modern look” but nothing much is known.

Micromax New Logo

The report further goes on to add that the pricing of the upcoming smartphones could be under ₹10,000, which roughly converts to $131. With such low pricing, it remains to be seen what are the “premium features” that the company will offer.

Recently, in response to a user on Twitter, the company said “We’re working hard internally and soon we will come up with something big. Stay tuned!” Although this confirms that new devices are coming, it doesn’t reveal anything and keeps things vague.

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To promote the upcoming smartphones, the company is using hashtags #MadeByIndian and #MadeForIndian in its tweets. This is likely to cash-in on the campaign in India that is asking users to boycott Chinese products.

However, it remains to be seen if the devices are manufacturing in India. This is noteworthy given that Micromax has a track record of selling rebranded Chinese smartphones. For instance, the company’s sub-brand Yu Televentures sold rebranded phones from Coolpad

before the Chinese company independently entered India.

The last smartphone from Micromax was launched in the form of Micromax iOne Note last year and prior to that, the company had launched two devices in 2018 — Infinity N11 and Infinity N12.

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