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Lei Jun is Xiaomi’s new “brand ambassador”; next Mi 11 sale date is on Jan. 5

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Chinese smartphone brands are known to choose celebrities in the entertainment or sports industries as their brand ambassadors. Xiaomi is one of such brands but it has decided to look inwards for its newest ambassador.

New images posted on Weibo have revealed that Xiaomi has decided to choose its CEO, Lei Jun, as its new brand ambassador for its new phone, the Mi 11. The CEO himself posted a photo on his Weibo that shows him posing with the flagship phone.

Xiaomi Mi 11 Lei Jun

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The caption for the photo reveals that the decision by the marketing department to use him as the new brand ambassador is a result of fans’ requests. He added that billboards of the new promotional image will be put up at the T3 terminal of the Beijing Capital International Airport.

Lei Jun is one of the most popular CEOs in the Chinese tech industry and is loved by fans of the brand. So Xiaomi has not made a bad decision by using him to market the new phone. The Mi 11 even has a special edition that has a unique finish and the CEO’s signature engraved on it but surprisingly that is not the version Lei Jun is holding in the promotional images.

In other news, Xiaomi has announced that the next date of sale for the Mi 11 is 10 AM on January 5. The phone will be available in two retail versions – an “Eco/Green Edition” without a charger and data cable and a Set Edition that includes a 55W Gan Charger and cable.

The first sale was on January 1 and Xiaomi announced it recorded over ¥1.5 billion in the total sales revenue which roughly amounts to over 350,000 units sold.

UP NEXT: Xiaomi Mi 10i to be India focused smartphone with a brand new camera sensor, says Xiaomi India MD

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