Counterpoint Research has released its report on the Indian smartphone market for Q4 2020. According to it, the market only dropped by a mere 4% throughout 2020 despite the global pandemic. As a result, the total shipments exceeded 150 million units. Whereas, the market grew 19% YoY in the fourth quarter as Diwali was almost a month later in November, compared to 2019. Also, in spite of anti-China sentiments, Chinese companies accounted for a 75% market share in 2020.
Talking about brands, as per Counterpoint, Samsung was the largest smartphone brand in Q3 2020. But in Q4, Xiaomi managed to recapture the top position with 13% YoY growth. The company’s strong performers were unsurprisingly the Redmi 9 and Redmi Note 9 series.
Despite coming second in Q4, Samsung’s witnessed a 30% YoY growth. Because it went aggressive on online channels with various Galaxy A and Galaxy M series models at different price segments.
Talking about other brands, Apple crossed 1.5 million shipments in a single quarter for the first time in India. The American tech giant captured the sixth spot in Q4 with a 171% YoY growth and 93% YoY growth in 2020.
Finally, Transsion brands (Infinix, itel, TECNO) observed their highest-ever shipments of 9 million units in Q4 2020. TECNO Spark 6 Air, itel Vision 1, and Infinix Smart 4 Plus models were their best-sellers. Also, itel was the largest feature phone brand in 2020 as a whole for the first time, in addition to the last quarter.
- Apple becomes the world’s leading smartphone brand, Huawei rapidly loses ground
- Apple AirPods dominated the TWS Bluetooth earphones market in 2020
- POCO was India’s third-largest smartphone brand online in November 2020
- Oppo is planning on launch over six 5G smartphones in India this year
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