Categories
Latest News

Google’s $2.1 billion Fitbit acquisition is finally complete

Advertisement

Fitbit Versa 2 with leather band being heldSource: Joe Maring / Android Central

What you need to know

  • Google purchased Fitbit for $2.1 billion back in 2018.
  • In 2020, the EU opened an antitrust probe into the merger, halting progress for months before finally giving an OK in December.
  • The company today announced the finalization of the purchase and repeated the same commitments that had persuaded the EU to approve the merger.

Google has finally completed its Fitbit purchase, the company shared today. Google had purchased the smartwatch brand for $2.1 billion back in 2018, but an antitrust probe in Europe over held up the process for months before the EU finally approved the merger in December.

Today, Fitbit is now officially part of Google. Sharing the news in a blog post, Google's Rick Osterloh repeated the same privacy commitments that were made to the EU, saying:

This deal has always been about devices, not data, and we've been clear since the beginning that we will protect Fitbit users' privacy. We worked with global regulators on an approach which safeguards consumers' privacy expectations, including a series of binding commitments that confirm Fitbit users' health and wellness data won't be used for Google ads and this data will be separated from other Google ads data.

Google also shared further commitments towards keeping both the Android platform and the Fitbit platform open to third-party devices and services. In other words, Google isn't going to rework Android to privilege Fitbit over something like a Galaxy Watch 3

Advertisement
, nor will it change the way Fitbits work so that they can no longer work with the same third party services they currently work with. The company has made these commitments working with regulators, so at least it'll be held accountable and possibly fined if it reneges.

Writing in a letter on the Fitbit blog, Fitbit CEO James Park affirmed the company's continued commitment to openness, saying:

I have no doubt that this acquisition will create so many opportunities. But I also want you to know that many of the things you know and love about Fitbit will remain the same. We'll stay committed to doing what's right, to putting your health and wellness at the center of everything we do and to offering a no-one-size-fits-all approach with choices that work across both Android and iOS.

The best Fitbit you can buy



Fitbit Versa 3

Still the best

The Fitbit Versa 3 is the best Fitbit you can buy now. It has the best parts of a smartwatch and a fitness tracker to give a best of best worlds experience. It's also lightweight, has a great display, and lasts for ages.

Advertisement

We may earn a commission for purchases using our links. Learn more.

Samsung Galaxy S21 preview: A down-to-Earth upgrade with stellar camerasSamsung Galaxy S21 preview: A down-to-Earth upgrade with stellar cameras


Samsung Galaxy S21 preview: A down-to-Earth upgrade with stellar cameras

Samsung's latest flagship phones are more powerful, more visually distinct, and take better photos than ever before — all at a $200 price reduction over last year's models.

Do we really need a charger in smartphone boxes in 2021?Do we really need a charger in smartphone boxes in 2021?


Do we really need a charger in smartphone boxes in 2021?

2021 looks like it'll be the year when more companies stop including a charger in the box with their phones. What's your take on this?

How to watch Samsung's big Galaxy S21 eventHow to watch Samsung's big Galaxy S21 event


How to watch Samsung's big Galaxy S21 event

The Galaxy S21 is being unveiled today at Samsung's next Unpacked event. Here's how to watch it live from the comfort of your own home!

These are the best replacement bands for the Fitbit Charge 2These are the best replacement bands for the Fitbit Charge 2


These are the best replacement bands for the Fitbit Charge 2

You're never stuck with the band that came with your fitness tracker. Keep your Fitbit Charge 2 looking stylish with these replacement bands.

Original Article

Advertisement

Leave a Reply

Your email address will not be published. Required fields are marked *