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CES 2021: Hisense unveils the TriChroma Laser TV display technology


Chinese tech giant Hisense today (Monday) kicked off its exhibition at CES 2021, the first-ever virtual Consumer Electronics Show, with the unveiling of a new era of TriChroma Laser TV, a state-of-the-art display technology. This new technology will apply to multiple devices, aiming at reconnecting people, nature, and society in the new normal.Hisense announced its cutting-edge display technology with a transformative product line of TriChroma Laser TV.

Dr. Liu Xianrong, the Chief Scientist of Hisense Laser Display explained in a keynote address that the technology is packaging and controlling separate lasers to get purer colors for display. A 128% improvement is achieved in the original RGB color. TriChroma also attains 20% brightness enhancement at the pixel-level with a 430-nit picture brightness, exceeding that of a regular TV.

With TriChroma laser technology, new TV product lines include various screen sizes, from 75-inch to 100-inch giant screen will eliminate ambient lighting. Since the color gamut coverage reaches up to 151% of the DCI-P3 film color standard, it is almost 50% beyond high-end cinema. Audiences can enjoy a strong sense of presence and a stunning in-cinema viewing experience at home.

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The brand promised to release more Laser TV models this year, enriching consumers with more options than ever and project ing a promising market share in 2021.Hisense TriChroma Laser TV


The electronics manufacturer showed its ambition as a leading ecosystem screen builder with various interactive devices for different life scenarios. Three core technology were mentioned at CES to achieve the ecosystem – display technology, artificial intelligence of things (AIoT) technology, and a cloud service.

Living in the new normal requires not only more sanitizers, but also higher standards for remote learning, working, and more. Hisense provides customized solutions for the future. The touch screen can be used for family education. Home fitness screen embedded with customized fitness courses and workout data synchronization gets ready for a healthier work-from-home lifestyle. Hisense also offers more professional options for different industries, including top-level professional broadcast monitors and eco-screen assisted with community services – medical consultation, community facilities management, etc.

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