Despite being delayed, the Apple iPhone 12 series launched to a pent up market causing it to face a higher than expected demand. Now, suppliers for the Cupertino based giant are trying to meet the growing demand from carriers and consumers by ramping up production and starting overtime shifts.
According to industry sources, the iPhone suppliers are attempting to address the issue of limited stock for the latest flagship lineup in a number of markets. As per a DigiTimes report, even the delivery leads for the pre orders of the iPhone 12 series in certain regions are lasting for 2 to 3 weeks to even 3 to 4 weeks due to heavy bookings of from teelcom and channel operators.Pegatron, along with camera module suppliers Genius Electronic Optical (GEO) are further adding overtime shifts and are also recruiting additional workers to ramp up their output. Furthermore, this crunch is also extending to the component related suppliers who have also been asked to increase their supplies, as noted by a source.
GEO is reportedly adding overtime shifts for its iPhone lineup for November and December, which is also the holiday seasons where demand usually surges. This overtime push also arrives amid the race between Apple, Samsung, and other Chinese smartphone manufacturers that are rushing to grab hold of greater market share at the expense of Huawei.
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