According to a new report coming from DigiTimes, Apple is considering bundling its TWS earphones Apple AirPods with the company’s upcoming iPhone 2020 models. The report claims that “smartphone vendors including Apple, Samsung, and Xiaomi are looking to bundle their new models with TWS earbuds next year.”
The report is citing unnamed industry sources for this but given that DigiTimes has hit-or-miss reputation when it comes to such reports, we’d advise you to take this report with a pinch of salt. Even we are sceptical about this given the pricing of AirPods.
Apple AirPods cost a few hundred dollars and it is hard to image Apple including such costly accessory in the box of upcoming iPhone and offer them for free. It will not be possible for the company to bundle them without increasing the costing, which seems unlikely.
Also, it’s not like the AirPods are not getting sold. They are widely popular and Apple won’t be offering them for free when millions of customers are happy spending a few hundred dollars on purchasing them.
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The Apple AirPods Pro, which recently went official with the much-anticipated active noise cancelling feature, are so popular and in high demand that the company has also ordered to increase their production.
So far, Apple has included the company’s basic wired EarPods which comes with a Lightning connector in the box. Those earphones likely cost Apple very little to manufacture since they are retailing for just $29 on its website.
The only reason Apple could include AirPods in the box from next year seems to that Apple simply feels it is time to include something more modern than EarPods with its iPhones. Apple AirPods are the world’s bestselling TWS earphones and if the company indeed bundles them with the iPhone, its lead in the market will increase. It’s still a long time for the new iPhone models to get launched, so let’s just wait and watch what happens.