Strategy Analytics has released its report on the Global Connected TV Devices Market for Q4 2020. According to the report, Amazon overtook Samsung to become the leading brand overall for the first time. Also, in the smart TV segment, TCL came second ahead of LG.
As per Strategy Analytics, OEMs sold around 109.1 million units of connected TV devices (smart TVs, streamers, gaming consoles) in Q4 2020. Whereas, the figure for the whole year was 305.3 million units with a 7.6% YoY growth. Out of which, 186 million units were smart TVs and 81 million units were streamers.
The Amazon Fire TV Stick 4K was the best-selling streaming device in 2020. It helped the American eCommerce giant to dethrone Samsung to become the world’s leading connected TV devices brand. Additionally, Amazon and Roku together led the streaming devices category with over 60% market share.Microsoft came distant ninth as it does not sell TVs like the Japanese electronics giant.
Apple acquired tenth and eleventh positions respectively
Last but not least, Strategy Analytics predicts the global connected TV devices market to continue growing in 2021 as people are migrating towards internet-based video platforms around the world.
- Amazon’s home robot codenamed Vesta reportedly in advanced stage of development
- LG begins global roll out of its 2021 TV lineup with OLED TVs at the forefront
- Samsung accounts for TCL Technology’s 15% large-size LCD panel shipments
- TCL seeks a join venture to establish its own semiconductor company
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